Foster Ideas offers a unique approach to marketing and brand development projects within the primary sector. 

With the experience and expertise to develop brand strategies with an edge, Foster Ideas can help businesses gear up and build stronger relationships with their clients. 

Foster Ideas provides both a fresh perspective to marketing and an appetite to help you execute strategies and achieve results. 

ABOUT SOPHIE

With over ten years of experience in marketing, including several recognisable agri businesses. Understanding the business of farming is second nature to me; it’s what I know and love. 

After growing up on a Manawatu dairy farm, I graduated from Lincoln University with a B.C.M majoring in Marketing and International Business. A desire to work closely with designers to understand and bring great ideas to life also led to a Certificate in Digital Media from Yoobee School of Design.

I understand that marketing teams and senior managers are busy people. They have a business need, a budget and a timeframe. I can create the pathway and deliver the results.

In 2017 I graduated from the Kellogg Rural Leadership Programme. My research focused on 21st century leadership capabilities which explored key approaches including:

• Design thinking

• Customer centric decision making

• New organisation models

• The art of story-telling

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I look forward to collaborating with you soon.